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In April I had the privilege of attending Science Writing in the Age of Denial, a conference held at the University of Wisconsin-Madison, that featured science writers, journalists and scientists from around the world discussing some of the perils, pitfalls, challenges and amazing opportunities of covering science, medical and health stories in today’s media landscape. I reveled in the two days of intense discussion.
My notebook from the conference is filled with notes, sketches, web addresses to visit and names of books that I simply must read. One of the talks that hit home hard was given by Gary Schwitzer, a consumer healthcare journalist who is publisher of the web site HealthNewsReview.org
Schwitzer’s talk, “Cheerleading, Shibboleths and Uncertainty” addressed the status of consumer healthcare reporting which, in his opinion, often tends to be little more than “cheerleading” for the latest greatest drug, technology or screening test. His talk addressed some of the cult-like following for screening tests (the shibboleths) and the tendency to convey with certainty the “upside” of screening without discussing adequately the risks or downsides (uncertainty).
His focus on the screening issue was particularly poignant to me, because I have experienced my own transformation of thought regarding health screening. Continue Reading »